Turning influence into enduring commerce

Your audience.
Your brand.
Your share.

We build and run e-commerce brands for creators. You promote, we handle everything else, and you earn equity in the profit.

Apply to partner See how it works
Creator in a black turtleneck holding her phone
01

Build

Products, brands and stores designed around you and your audience.

02

Grow

Conversion-focused creative, funnels and paid social across Meta and TikTok.

03

Run

Procurement, fulfilment coordination, customer care and order tracking.

04

Earn

Equity in the profit of a brand built on your name, for as long as it sells.

Stop selling posts.
Start owning profit.

A sponsored post pays you once. A brand you hold equity in earns every time one of your followers checks out.

Apply to partner

You create. We run the business.

Your part

The creator
  • Make content your audience already loves
  • Introduce a product picked for your niche
  • Approve everything that carries your name
  • Watch your share of the profit grow

Our part

ICG
  • Find trending products that fit your audience
  • Coordinate suppliers and manufacturers
  • Brand positioning and packaging direction
  • Store, funnels and checkout
  • Paid campaigns on Meta and TikTok
  • Order processing, fulfilment and delivery
  • Customer service and after-sales support
  • Payments and e-commerce infrastructure

A complete e‑commerce engine.

We combine specialist capabilities into one coordinated service, giving you a clear route from idea to launch and ongoing growth.

Minimal skincare bottles and packaging on a stone plinth 01

Product & brand

Product research and development, supplier and manufacturer coordination, brand positioning, packaging direction and store launch planning.

02

Performance marketing

Campaign strategy, account management and optimisation for Meta and TikTok, guided by clear objectives and ongoing performance review.

Creator filming a video with a phone and ring light 03

Creative that sells

UGC concepts, creator-led assets, static ads, hooks and variations built for testing.

04

Funnels & conversion

Sales funnels, landing pages, quiz-led campaigns, lead capture, email and messaging journeys, and streamlined checkout.

Hands packing a parcel in a fulfilment centre 05

Commerce operations

Procurement, order processing, fulfilment, delivery, customer service and tracking.

06

Payments & infrastructure

Suitable payment processing and banking providers, alongside the e-commerce systems needed to operate reliably.

How we work.

Discover

We study your audience and niche, then shortlist trending products that fit the people who follow you.

Build

We source the product, shape the brand and set up the store, funnels and checkout.

Launch

You introduce it to your audience while our paid campaigns on Meta and TikTok extend the reach.

Optimise

We test creative, refine funnels and improve margins month after month, so your share keeps growing.

A joined-up team for talent ready to build a serious online business.

Earn from every order, not every post.

Your audience already trusts what you recommend. With ICG, that trust becomes a business you have equity in. No stock to buy, no parcels to ship and no support tickets to answer.

Apply to partner

Sponsored posts

  • Paid once, then it is over
  • You promote someone else's brand
  • No stake in the sales you drive
  • Start from zero every campaign

An ICG partnership

  • Profit share every month the brand sells
  • A brand built around your name
  • Equity in the profit you help create
  • Value that compounds as the brand grows

Questions creators ask.

How do I make money with ICG?

You receive a percentage equity share of the profit from the brand we build with you. The more the brand sells, the more you earn, month after month.

How is my share decided?

Your share is agreed before anything launches and written into your partnership agreement. It reflects your audience, engagement and how involved you want to be.

Do I have to handle stock, shipping or customer service?

No. Procurement, fulfilment, delivery, customer care, tracking and after-sales support are all run by our team.

Who chooses the products?

We research what is trending in your niche and bring you a shortlist. Nothing carries your name until you approve it.

Do I need a huge following?

Engagement matters more than follower count. If your audience acts on your recommendations, we want to hear from you.

Which platforms do you work with?

Your content can live wherever your audience is. Our paid campaigns run on Meta and TikTok to extend reach beyond your own followers.

Your audience is ready. Is your brand?

Tell us about yourself and your audience. If it is a fit, we will come back with product ideas for your niche and a plan to launch.